Podtrac, Mediamark to Offer Podcast Research to Advertisers

Podcaster advertiser Podtrac is working with Mediamark Research on a demographic research deal. They aim to give advertisers in podcast media research that is available to traditional media.
Podtrac says it can offer clients podcast advertising insertion and podcast measurement for targeted media buys.
The company says its product is the first to enable advertisers to understand podcast listening audiences.