Westwood One says its POP Radio is reaching people.
The content provider cites a study by Edison Media Research of audience numbers for POP Radio, which is a point of purchase program heard in retail stores.
It said 14.2 million people 12 and older were reached by POP Radio in grocery stores each week, and 5.4 million in mass merchandiser stores.
Westwood One pitches its retail presence in combination with its network radio properties as a “one-two-three punch” to reach consumers in the home, car and store.
