Power Link Software Systems launched new ad playback software for radio.
The company provides software to interface stations’ traffic systems with automation systems.
It said “Proof of Play” records a client station’s audio onto a server and, matching it with the “as run” information submitted by the station, provides a means for the station to log onto the server and click on a link to hear the commercial as it played over the air at a particular time.
Proof of Play also reconciles the aired media with the contracted orders; showing the advertiser the performance of the ad flight.
By providing verification of ad play with the audio of the ad that played, the broadcaster can provide the client with proof that the commercial ran as ordered.