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PPM Can Monitor Podcast Listening

PPM Can Monitor Podcast Listening

More terrestrial radio stations are generating podcast streams, and Arbitron says its Portable People Meter can track that listening.
During the week of July 18, Arbitron encoded several podcasts by Clear Channel station WHTZ(FM), New York. It uploaded them to the podcast portion of Apple’s iTunes Music Store. The Z100 podcasts then were downloaded to an MP3 player and played over headsets using the PPM headset adapter. The PPM detected and recorded the ID codes embedded in the MP3 file, according to Arbitron.
“Podcasting is a very different distribution system for traditional radio and the successful test of the PPM should further build confidence in how well it works with all types of audio programming,” stated Pierre Bouvard, president of Portable People Meters. He said the PPM encoding technology “does a better job of identifying alternate distribution platforms and time-shifted audio content than any other approach to portable electronic audience measurement that we’ve seen.”