Jay Guyther, a long-time Arbitron executive, is joining broadcast consultant ROI Media Solutions as a partner.
Guyther will develop management plans for radio groups to help sales, programming, marketing and talent management in the world of electronic People Meter measurement. The firm emphasizes collaboration between stations, agencies and advertisers in the PPM transition.
Before joining ROI, Guyther held sales and management positions at Arbitron since joining company in 1984. Most recently he was senior vice president of Ratings Services and senior vice president, Global PPM Marketing and Business Development. ROI says Guyther co-authored the Arbitron PPM business plan, the blueprint the ratings company is following for the rollout the Portable People Meter service.
Before his Arbitron experience, Guyther was an account executive at Baltimore stations WPOC(FM) and WITH(AM/FM).
ROI is based in Los Angeles; Guyther will open the East Coast office in Baltimore.