PPM Findings to Be Shared with Ad Researchers

Expect more PPM discussion next week when Arbitron will present data from its Portable People Meter findings at the Advertising Research Foundation “Week of Workshops” in New York.
The event takes place at the Marriot Marquis on Broadway Oct. 9 and 10.
“The presentations examine the key findings to date regarding how the PPM results compare to those produced by existing measurement systems and how those results address key questions of media strategists,” Arbitron stated.