PPM Measures Listening Spike As Shuttle Disaster Broke - Radio World

PPM Measures Listening Spike As Shuttle Disaster Broke

PPM Measures Listening Spike As Shuttle Disaster Broke
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People turned to radio and TV, as news broke about the Columbia Space Shuttle disaster on Feb. 1. Arbitron said the Philadelphia Portable People Meter panel captured the larger-than-average Saturday audiences for both radio and television; wherever people were exposed to the Space Shuttle story. PPM results showed a six-fold increase for one news radio station and two cable news channels.
People ages 25-54 tuned into all-news KYW(AM) at six times the normal rate during late morning of Saturday, Feb. 1. The higher-than-normal listening pattern continued throughout the day, according to the ratings company. To see the listening patterns of the day charted out, go to http://www.arbitron.com/portable_people_meters/shuttle.htm.

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