PPM Peeps Get Their Own Page - Radio World

PPM Peeps Get Their Own Page

Respondents can also use the site to review their hour-by-hour carry time.
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Arbitron added a personal home page system for Portable People Meter survey participants.

It said the page tracks reward points and encourages panelists to carry the meter “every waking hour.”

It’s available in English and Spanish. Respondents can also use the site to review their hour-by-hour carry time, compare personal performance to others in their household, share tips with other respondents anonymously and tell Arbitron when they’re traveling or change their contact info.

The company’s Bob Patchen said, “You can’t reward respondents based on the number of entries they fill out, or on the number of buttons they push. Because the PPM is passive and portable, you can use motion as a measure of survey compliance.”

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