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PPM Update Friday

PPM Update Friday

Arbitron’s Vice President of Programming, Bob Michaels, plans to discuss the latest on the Portable People Meters at a radio industry meting in Minneapolis this Friday. Nearly 300 consumers in the Wilmington, Del. Metro are taking part in PPM trials. Michaels hopes to address recruitment, self-installation and compliance rates and other PPM issues. For more, visit: www.theconclave.com

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