Premiere Evolves With Evolution

Expansion of Evolution brand continues
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Clear Channel’s program syndicator Premiere Networks is pushing the company’s Evolution brand outward with a program called “Evolution with Pete Tong,” hosted by the British DJ. Tong specializes in electronic dance music.

Clear Channel has two stations that use the format — WEDX(FM) in Boston and a Miami translator, W228BY — along with a dedicated iHeartRadio streamer.

The program is a weekly one-hour set designed to highlight “best music from the biggest DJs and dance music producers in the world,” according to a release.

The show, currently airing on 80 stations, “is available for air Tuesday through Sunday from 6 a.m. to midnight local time,” the release explains.

Tong is quoted, “By partnering with Premiere to develop ‘Evolution with Pete Tong,’ we will be giving more terrestrial stations a great entry point for broadcasting EDM content on-air, and a platform to break and showcase more Electronic Music across America.”