Premiere Radio Networks Ropes in Redlasso - Radio World

Premiere Radio Networks Ropes in Redlasso

Barter deal is for prep service
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National radio network Premiere Radio Networks has inked a barter deal with Redlasso, which provides specialized media search capabilities.

In exchange for use of the Redlasso Pro Prep Service, aimed at radio stations, Premiere stations will trade out ad space which be sold by Redlasso on a national basis.

Redlasso also provides news and information material for websites. The material is culled from broadcast and other partners.

The announcement was by Premiere Radio Networks President, Content and Affiliate Relations, Julie Talbott and Redlasso CEO Al McGowan.

Redlasso calls itself "the only site on the Internet that enables users to search nearly-live TV and radio." Its site allows users to search radio and TV broadcasts and browse other users' clips, create clips of stories that interest them and share by posting their clip on their blog or website or by sending a link to a friend. Its research platform is patent-pending.

"Users 'go inside' broadcasts to mine them for relevant key words, names or phrases and then through the Redlasso platform create clips for posting to your blog or website, where you can offer your own commentary around the media. Redlasso enables content producers, creators and owners to monetize their content through a revenue share model." Radio and TV stations can search, clip and publish online clip content to a custom application on their site.

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