From my friends at Radio World International, here’s a fun technical item that also plays into how media organizations are using fresh approaches online.
“Band in Your Hand” gave listeners the chance to watch The Fratellis perform “Mistress Mabel” live up close and very personal — all someone who did not get tickets needed was a PC, an Internet connection, a printer, a webcam and a special consolation link.
Click on the link, download some software, print out two Radio 1 logos and hold the piece of paper up to the webcam. On screen in the listener’s hands, there appeared the Fratellis. According to Radio 1 Producer Hugh Garry, blogging at the BBC Radio Labs site, “The application uses augmented reality technology that has been around for a few years. … Unfortunately music rights restricted us to a seven-day window and it was not available on Macs, so there were a few barriers, but other than that the whole project was quite effortless.”
Radio 1 Presenter Scott Mills demonstrates: