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Bauer Launches Premium Services in Norway

Follows similar launches in UK, Poland and Denmark

Big Euro broadcaster Bauer Media Audio has launched premium subscription audio services in Norway.

It says its offering combines a live radio experience with on-demand content and personalization.

“Following on from the successful launches of sister platforms in the UK, Denmark and Poland, the service will let subscribers access streams from nine national radio brands, more than 70 exclusive online radio stations, and additional on demand and podcast content from much-loved brands like Radio Norge, Radio Rock, Radio Vinyl, Topp40 and PodPlay,” the organization said. 

The premium versions of these brands are available on web, app and supported smart speakers like Sonos for a free three-month trial, followed by a monthly subscription fee.

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Bauer quoted Tobias Nielsen, director of premium projects, saying listeners like radio’s “unique live proposition” but that Bauer saw “a demand from superfans to further explore their musical passions through their favorite radio brands.”

The company says that all told, it reaches 61 million listeners each week through broadcast radio, online services and podcasts. It serves the UK, Sweden, Norway, Denmark, Ireland, Finland, Poland, Slovakia and Portugal.