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Equity Communications Creates Three-Signal Oldies Footprint

What's your AM strategy? Here's how one South Jersey broadcaster is clustering its assets

Equity Communications is highlighting an unusual programming strategy in southern New Jersey involving a trimulcast on two AM and one FM signals.

It has added the FM to an existing simulcast of oldies currently heard on WMID 1340 AM and WCMC 1230 AM Atlantic City-Cape May.

“The new signal — Wildwood Crest-licensed 93.1 FM — is co-owned by Equity Communications LP and was the former easy listening station WEZW,” the company stated in an announcement.

“The new signal provides FM coverage to the WMID/WCMC AM simulcast in portions of Atlantic and Cape May counties. This trimulcast is an effort to introduce ’50s, ’60s & ’70s classic oldies to listeners who don’t tune into AM for music and haven’t heard these songs in 30 years.”

Equity President/Owner Gary Fisher said this content has found a “fanatical” following nationally via streaming and mobile app, and that local listeners seem particularly engaged with it, expressing gratitude that the music is on the radio. “Now our local South Jersey listeners can have the same quality listening experience and enjoy these timeless classics in digital FM stereo.”

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