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It’s OK to Broadcast Your Success

Tell listeners how much you’re helping their community in dollars and cents

Radio Doing Good covers how broadcasters contribute to their communities and is a regular feature in Radio World.

This is so smart: Cumulus Media’s Dallas-Ft. Worth cluster aggregated the total funds it raised last year and released the following dollar figure as an accomplishment — you gotta admit that $1,304,861 is impressive.

I love this approach when it comes to educating locals as to how a station is adding value to the community. Think about it for next year. A promo of local voices thanking the station(s) and all participating charities is easy to execute and has quite an impact.

This Cumulus cluster consists of KPLX(FM); WBAP(AM); Sportsradio 1310/96.7 FM The Ticket; KLIF(FM); KSCS(FM); KLIF(AM); and KESN (FM).

ST. JUDE RADIOTHONS

Elsewhere on the “Radio Doing Good” beat:

St. Jude has set the gold standard for radiothons. It’s a wonderful experience listening to the heroic stories of people and their families who are fighting cancer. Having participated in several personally, I can attest to the sincerity and dedication of its staff.

It’s always a thrill to see the numbers come in. Congratulations to these Entercom stations: Now in its 28th year, Chicago’s US99 raised $751,358; WYCD(FM) in Detroit raised $651,900; San Diego’s KSON(FM) raised $257,110; KMLE Phoenix raised $326,705; and Pittsburgh station Y108 raised $110,820 for the hospital.

The Albuquerque International Balloon Fiesta. Courtesy KKOB

NOT ALL HOT AIR

What festival is often cited as “the world’s most photographed event?”

It’s the Albuquerque International Balloon Fiesta, which is run by a nonprofit and has consistently generated over $100 million in local economic impact.

Local station KKOB(AM) provided traffic, weather and official updates during the event. And, of course, they had their own hot air balloon. It’s great when nonprofits and stations team up to boost tourism and dollars that stay in market.

Philly talent Preston and Steve camped out for five days, collecting a record 1.83 million pounds of food and nearly $200,000.

PHILLY CAMPING

For most folks, camping during winter in Philadelphia is not a go-to activity. That’s one of the many reasons why the 21st annual “Preston & Steve Camp Out for Hunger” is so compelling. The boys camped out for five days, collecting a record 1.83 million pounds of food (913 tons), plus nearly $200,000 in, literally, cold cash.

If you have a Radio Doing Good story you’d like to share, send it to radioworld@futurenet.com. Now…go and do some good!

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