Marketron used the NAB Show to launch Marketron Link as a production workflow platform for radio broadcasters.
It described a cloud-based production platform that provides broadcasters “a simple process for collaboration between sales, traffic and production,” eliminating emails, paper production orders and other manual processes that are prone to errors and inefficiencies.
It is a turnkey option accessible in Marketron Traffic and Visual Traffic Cloud.
“Marketron Link is a tested production platform,” the company explained in the announcement. “Since 2018, Marketron has used it to support their Traffic Hub managed services customers. It was developed as a way to manage the production workflow and connected directly to the traffic system.”
Now it said it wants to brink Link to a larger audience.