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Skyview Networks Pushes Ad Tailored Campaigns

Satellite program distributor highlights regional distribution options

Skyview NetworksSatellite program distribution network operator Skyview Networks is highlighting ad campaign customization options inherent in its receivers as a way of approaching the varying levels of economic activity across the country.

[Read: Twins Pair Up With Skyview Networks]

According to the company these include: targeting individual messages to a particular region, market or states; target different messages in the company’s lineup of news, music and sports programs; air multiple advertisements to a specific market, state or region

A release explained, “advertisers can benefit from tailored campaigns that target customers not only in the reopened regions of the economy, but down to the individual market level.”