Satellite program distribution network operator Skyview Networks is highlighting ad campaign customization options inherent in its receivers as a way of approaching the varying levels of economic activity across the country.
[Read: Twins Pair Up With Skyview Networks]
According to the company these include: targeting individual messages to a particular region, market or states; target different messages in the company’s lineup of news, music and sports programs; air multiple advertisements to a specific market, state or region
A release explained, “advertisers can benefit from tailored campaigns that target customers not only in the reopened regions of the economy, but down to the individual market level.”