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Skyview Signs on With Packers Rightsholder

iHeart station in Milwaukee will use its distribution and ad management for play-by-play

From our Who’s Buying What Page: iHeartMedia’s WRNW(FM), “The Game 97.3” in Milwaukee, will use Skyview Networks’ distribution services and ad inventory management for radio play-by-play of Green Bay Packers games.

The announcement was made by Skyview SVP of Business Development and Communication Andrew Kalb and iHeartMedia Area President Jeff Tyler.

With its integrated AdView inventory management software and distribution platform, Skyview Networks provides a custom space for the flagship station to fully control their play-by-play audio broadcasts,” the technology company said in its press release.

“By using these solutions together, The Game 97.3 can manage the full life of an advertiser contract from start to finish, including automatic reconciliation and proof of performance reports.”

[See Our Who’s Buying What Page]