The author is owner/president of Sound Advantage Media.
In an age where listeners have an infinite number of choices for media consumption, why call a digital agency? Because we have the expertise and knowledge to guide you through the venture to the conclusion of that problem — search and SEO. Our understanding of these areas can help you increase your online visibility and reach a wider audience. It’s time to address the issue in a different light.
Radio broadcasters are not bound to a different plan of attack. With more than 100 years of experience satisfying advertisers, there are other areas for generating additional revenue for your station or group that offer your listeners a multitude of opportunities in digital media. Let’s break those down:
Radio Broadcasting Understands Advertising at Its Nucleus
Advertising is at the core of radio’s DNA. We’ve been telling stories, constructing brands and building powerful campaigns for decades. All too often, agencies see their job as merely delivering impressions. Impressions without fanciful messages won’t move the needle.
It’s broadcasters (radio) that understand how to provide a focused message to the right audience — that’s where results are driven. We understand the unique challenges and opportunities of the radio industry and can help you navigate the digital landscape while staying true to your core values.
Customer Service Is Our Hallmark
We are dedicated to providing exceptional customer service, understanding that, in the fast-paced media world of radio, it is a survival technique! Your satisfaction is our priority.
In the dynamic world of radio and media, exceptional customer service is not just a luxury; it’s a necessity. And it’s a hallmark of our agency. We understand the unique challenges you face and are here to support you every step of the way. The service bar is high when the service is expected, and follow-through is essential. We’re here to create a better experience for digital advertisers. Most of your listeners engage with digital media. Be where your audience is.
Video Is Built for Radio
Every marketer understands that video is the greatest of all media. Please set up a small studio and stream all content on YouTube and Facebook while including it in your local programming. If you wish for compelling video storytelling, radio has a natural advantage over a digital-only agency.
Streaming is undoubtedly a strong part of the media mix. Great marketers understand that the big hammer is the way to go for mass reach. When you combine this in your media mix, you’ll possess one strong strategy.
Want to learn more? Visit Sound Advantage Media’s website for information.
