Programming for the Future

If your niche in the world of radio is connected with station programming, you’ll find a number of sessions to help you keep listeners satisfied and the ratings high.
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If your niche in the world of radio is connected with station programming, you’ll find a number of sessions to help you keep listeners satisfied and the ratings high.

Some of the best programming talent in the business will share their ideas and views on what it takes to keep a radio station moving forward in the Thursday session “The Big Picture: Group PDs Share Their View,” 9 a.m. The session is moderated by Buzz Knight, Greater Media Inc.


GETTING THEM TUNED IN


Sessions with programming staff in mind continue in the afternoon with a presentation by Anna D’Agrosa, The Zandl Group.

In “Building the Next Generation of Listeners,” 2 p.m., D’Agrosa outlines the “lifestyle” of the younger segment of the population and how radio can remain relevant to them.

“This group is very fragmented in their media usage,” D’Agrosa said. “But it’s a really powerful market and it’s really important for programmers to understand the media landscape of this group. They need to understand what they’re passionate about and what they’re looking for.”

On Friday, more emphasis on creating and delivering the best programming gets under way with “Content Is King: How to Develop Your Talent,” 9 a.m. This session is moderated by Jason Wolfe, WEEI.

Developing station talent has taken on a new level of importance, and this session focuses on the best ways to work with your talent to engage the listening audience and create emotional attachments with that audience and more.

Break out your shorthand pad and prepare to do some fast note-taking at the panel discussion “60 Ideas in 60 Minutes Plus 15 Ideas From You,” 1:45 p.m. Charlie Cook, McVay Media, will serve as moderator.

The programming sessions wrap up with “HD Radio: From Novelty to Viable Commodity,” Friday, 1:45 p.m. David Dickinson, WHUR, moderates a panel discussion on challenges faced in creating revenue streams from HD channels.

Dickinson says. “Having an extra programming channel ... has really opened up a lot of opportunities for us.”

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If your business is looking for genuine answers to tomorrow’s questions, two back-to-back sessions this afternoon offer insight into this world of new media.