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Promo Only Integrates Into Mediabase System

Promo Only Integrates Into Mediabase System

Participants say a joint project announced this week will be the catalyst that “will begin in earnest the widespread acceptance of digital track delivery by radio.”
Promo Only MPE, a digital distribution service, announced with Mediabase 24/7, a music tracking service, that the Promo Only MPE-integrated Mediabase System is in operation. The companies said their partnership gives record labels immediate access to 5,000 installed radio and industry executives.
To date, Promo Only MPE says, it has distributed some 800 for Universal Music Group and 1,700 overall. Dean Ernst of Promo Only MPE said the deal is particularly newsworthy for smaller-market radio stations that sometimes have trouble getting music.