PSAs to Target Urban Listeners

A PSA campaign will begin airing on urban radio stations late this summer, timed for the back-to-school season. The National Urban League and Scholastic Inc., a children’s publishing and media company, announced a partnership with UPS and the Advertising Council for “The Read and Rise Literacy Campaign.” The PSAs motivate parents and caregivers to become participants in their kids’ learning and, organizers hope, to boost literacy rates among African-American children. The messages give a toll-free number for listeners to request a copy of a free guide to early literacy. Info: www.nul.org/readandrise or www.scholastic.com/readandrise.