A PSA campaign will begin airing on urban radio stations late this summer, timed for the back-to-school season. The National Urban League and Scholastic Inc., a children’s publishing and media company, announced a partnership with UPS and the Advertising Council for “The Read and Rise Literacy Campaign.” The PSAs motivate parents and caregivers to become participants in their kids’ learning and, organizers hope, to boost literacy rates among African-American children. The messages give a toll-free number for listeners to request a copy of a free guide to early literacy. Info: www.nul.org/readandrise or www.scholastic.com/readandrise.
Inside the March Issue of Radio World International
Read about the future of in-car radio, smart speakers, sports reporting gear, and more
Programming and Sales
Survey Says Smart Speaker Sales Drive Online Audio Listening
Audiobooks also make a jump in listenership this year