A PSA campaign will begin airing on urban radio stations late this summer, timed for the back-to-school season. The National Urban League and Scholastic Inc., a children’s publishing and media company, announced a partnership with UPS and the Advertising Council for “The Read and Rise Literacy Campaign.” The PSAs motivate parents and caregivers to become participants in their kids’ learning and, organizers hope, to boost literacy rates among African-American children. The messages give a toll-free number for listeners to request a copy of a free guide to early literacy. Info: www.nul.org/readandrise or www.scholastic.com/readandrise.
Survey: Spoken Word Audio Provides Meaningful Conversations
Key audiences are motivated by connection, education, new perspectives and self-improvement.
In Australia, DAB+ and RadioApp Extend Radio’s Reach
CRA’s Joan Warner says radio can’t pick just one “winner”
Young, Multicultural Listeners Seek Out Spoken Word
They are also more likely to notice ads and sponsorships on spoken word audio
With Reciva Dead, Internet Radio Manufacturers Manage the Fallout
Discounted upgrades, supporting multiple sources help to avoid a repeat of this problem