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Public Radio Fundraising Going Digital? Almost - Radio World

Public Radio Fundraising Going Digital? Almost

Public Radio Fundraising Going Digital? Almost
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Not only is audience measurement going electronic, but public radio fundraising is, too.
DEI and Public Interactive are crafting an e-philanthropy initiative to include copy for membership fundraising campaigns, advice on integrating e-philanthropy with traditional fundraising tools and establishing best practices for online fundraising in public radio. The tools will be available in time for the fall fundraising season, the firms say.
For information e-mail Jay Clayton, DEI's individual giving coordinator, at jclayton@deiworksite.org

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