Using a $750,000 grant for the Corporation for Public Broadcasting, five public media groups — KCRW (Los Angeles), KTBG (Kansas City, Mo.), KUTX (Austin, Texas), WFUV (New York) and WXPN (Philadelphia) — are creating the Music X Project, to discover and promote new and unknown singers, musicians and bands.
The aim is to develop video channels for the artists. A release explains: “live performance music videos — featuring local, national and international artists — will be aggregated on a national website and mobile app. The member stations will also have their own locally branded and curated video channel, which can be shared with audiences over web, mobile and social media platforms, with some content broadcast on local public television stations.”
Erik Langner, managing director, Public Media Company, which is also involved in the project, added, “Together, partner stations will be submitting new videos on a weekly basis, helping music lovers and other stations discover local artists while attracting new and younger audiences to public media programming.”
The service is planned to be operational by the end of 2014, a release said.