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Publication Helps Fight Underage Drinking

Publication Helps Fight Underage Drinking

The NAB is asking radio and TV stations to help prevent underage drinking as prom season approaches.
It said 80 percent of high-school seniors have tried alcohol; “even though it is illegal for teens to drink, most say it is easy to get alcohol; the younger teens are when they begin to drink, the greater the risk for addiction; and motor vehicle crashes are the leading cause of death for people from 15 to 20 years old.”
NAB has a “Celebration Prom /Graduation 2004” guide that includes ideas for broadcasters in this area. It includes PSA scripts and has been mailed to members.