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Purina to Launch Internet Radio Network - Radio World

Purina to Launch Internet Radio Network

Purina to Launch Internet Radio Network
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The Ralston Purina Co. is teaming with Radio Voyager Network to launch what they call the first online radio network produced for pet enthusiasts.
The "Purina Radio Voyager Network" will feature music, live CNNRadio news, original companion animal programming, contests and promotions. The network will be streamed from Purina Dog Chow brand dog food and Puppy Chow Web sites, with plans to expand to other Purina sites.
As a part of the agreement, Radio Voyager listeners will hear separate Purina commercial messages.
A recent deal between RVN and CNN is designed to increase the Radio Voyager audience through a variety of media, including FM radio stations and emerging digital audio channels.
Sharon Rae Pettigrew

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