A new flight of HD Radio ads begins March 29 with a fresh message: "A good deal more."
The spots spotlight the content on HD2, HD3 and now HD4 channels and strive to make the concept easy for consumers to understand and take action on, according to the alliance.
Jacobs Media worked with Kevyn Howard of the alliance production team on the commercials, which are meant to drive device and car sales.
When the listener buys a new HD Radio receiver, thus upgrading one of the units in their home, car or office, they get "a good deal more," the alliance ads say.
The new spots will air through June though 27 on approximately 600 alliance stations.