RAB: ‘Forward Pacing’ Through 2002

Using the NAB Radio Show as a backdrop, RAB President/CEO Gary Fries announced the latest radio revenue figures. Local and national combined sales figures for July were up 9 percent. Local revenue jumped by 7 percent for the month while national sales leapt 16 percent, as compared to year-ago levels. Total radio revenue was up 2 percent for the first seven months of this year. National figures were up 6 percent; local up 1 percent.
“We are noticing steady growth across all categories,” Fries stated. “A large number of categories are showing healthy increases, particularly concerts/tickets, financial services, appliances/electronics, automotive and restaurants. All indicators point to continued recovery as radio continues to deliver results for its advertisers. Forward pacing is very encouraging through the end of the year.”