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RAB Launches New Radio Ads - Radio World

RAB Launches New Radio Ads

RAB Launches New Radio Ads
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The Radio Advertising Bureau is conducting a new ad campaign to promote radio to advertisers and agencies.
“The ads show the downside of not using everyday items such as tweezers, sunscreen and toothbrushes,” RAB stated.
“One ad shows a writhing soccer player who has failed to wear an athletic supporter cup, while another features a near-toothless man who apparently shunned a toothbrush throughout his adult life. Using the tagline, ‘If it works, don't ignore it,’ the ads aim to depict the consequences of overlooking something that is proven to be effective, such as radio.”
The campaign will begin appearing in marketing magazines like Ad Age and AdWeek. The RAB also created a companion Web site.

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