The Radio Advertising Bureau and Mothers Against Drunk Driving have kicked off a public service announcement radio effort to increase awareness of the dangers of drinking and driving during the holiday season. RAB suggests focusing sponsorship efforts on business categories including city government, funeral homes, hospitals, major employers, nursing home and service industries.
RAB/MADD public service announcements can be accessed via the RAB Web site at www.rab.com. For more information call (800) 232-3131.
