The Radio Advertising Bureau and NAB presented its seminar for political consultants and strategists this week called “Get Out The Vote with Radio.”
As reported here earlier, the two organizations used the event to play up radio’s lifestyle-specific formats for political media users. Their message was that radio helps politicians to target voters beyond standard Zip-code targeting and communicate political messages on a more personal level.
This first joint venture between the RAB and the NAB is part of a plan by the organizations to collaborate on initiatives that increase awareness of radio.
