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RAB Partners With Radiozentrale

RAB Partners With Radiozentrale

The Radio Advertising Bureau is partnering with Radiozentrale, Germany’s radio marketing association. The agreement will allow Radiozentrale members to access RAB sales and marketing materials, as well as training and consulting services. The arrangement allows the newly-formed Radiozentrale to ramp up quickly.
“Given the backdrop of growth in Radio broadcasting globally, we anticipate that this will serve as a model for international cooperation between RAB and other Radio marketing organizations around the world,” said RAB President/CEO Gary Fries.
RAB material will be translated into German and repurposed to help radio stations in the German-speaking countries in Europe.