The Radio Advertising Bureau is planning five sales and marketing sessions for the spring NAB Show.
In a session on perception, RAB President/CEO Erica Farber will focus on how to present the story of radio’s efficiency and effectiveness as an ad medium to advertisers and their agencies. This is a new session, featuring lunch and a “deep dive,” according to RAB.
Others included in this session include Hubbard Radio EVP/COO Drew Horowitz, who will discuss success stories from station managers who are generating revenue from their conversion to digital. Advertising trends and projections from BIA/Kelsey are part of this new session as well.
Selling radio’s core product of on-air spots and best ad categories to target round out the panel discussions. “The RAB is in the business of helping sellers on the street close deals and help drive revenue for the radio industry,” says Farber. “These sessions will drive home key lessons and tools of the trade.”
The NAB Show will be held April 5–10 in Las Vegas.