RAB President/CEO Gary Fries says radio is positioned for a slow, steady recovery that will begin early this year. Fries made his remarks as RAB released its November radio revenue stats.
Local ad sales in November dropped 7% compared to the same month last year, while national ad sales were down 19%, the RAB reports. Combined local and national ad sales were down 10%.
“Local radio has steadily withstood the onslaught of this year’s sliding economy,” said Fries. “We can now see that local ad sales have stabilized and national has finally bottomed out positioning radio for a slow, but steady recovery starting in early 2002.”
Year-to-date, the first eleven months of combined local and national sales in 2001 were down 8%.
RAB: Radio Revenue Stabilizing
RAB: Radio Revenue Stabilizing
