The Radio Advertising Bureau is out with its annual “Radio Marketing Guide & Fact Book.”
According to the RAB, the book is handy for salespeople to take on the road. It is available in three formats: as a book, on CD and as a download from the RAB Web site.
A free PDF download is available at www.rab.com/station/marketing_guide/rmgfb2004.pdf.
RAB Sales Tool Is Available Free as PDF
RAB Sales Tool Is Available Free as PDF