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RAB Supports IBOC

RAB Supports IBOC

Salespeople like IBOC.
At least, their industry body does. The Radio Advertising Bureau board of directors passed a resolution at its meeting praising terrestrial digital radio technology. In the resolution, the board “recognizes the efforts of all radio broadcasters employing IBOC high-definition radio.”
RAB encourages these broadcasters “to educate their listeners on the benefits of the new digital sound.”
The bureau says it has nearly 7,000 members, including close to 6,000 stations.