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RADAR Adds Dial-Global

RADAR Adds Dial-Global

Starting with RADAR 76, Arbitron adds Dial Communications-Global Media to the network radio ratings service. RADAR will include the “Dial-Global Contemporary” network in the March release of RADAR 76. The service now reports on 37 networks operated by five companies. “Dial-Global Contemporary” has 14 weekly commercial units that are day-specific on 550 stations, targeting persons 18-49.