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RADAR Adds More Breakouts

RADAR Adds More Breakouts

Arbitron has added new age “breaks” for adults, men and women 21+ to its RADAR reports, details of which will be issued soon. The reports include audience estimates for the 38 radio networks operated by ABC Radio Networks, American Urban Radio Networks, Dial Communications-Global Media, Inc., Premiere Radio Networks and Westwood One Radio Networks.
The release of RADAR 79 represents the third phase of an increase in sample size, targeting 70,000 diarykeepers by March. In the past year the sample size was increased from 12,000 to 65,000 diarykeepers.