Arbitron has moved its RADAR survey entirely to diary measurement from telephone call outs. The company will issue its latest radio network audience ratings next week; it has released summary findings. Among them: over the course of a typical week, radio reached 95% of adults 18+ who live in a household with an income of $75,000 or more; and 94% of college grads listened to radio.
RADAR measures audiences for 37 radio networks operated by ABC, American Urban Radio Network, Dial-Global, Premiere and Westwood One.
RADAR Hangs Up the Phone, Picks Up the Diary
RADAR Hangs Up the Phone, Picks Up the Diary
