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RADAR Reports Radio’s Reach Is Huge

RADAR Reports Radio's Reach Is Huge

Network radio is a “top-line” medium when considering how to deliver advertising exposures to hard-to-reach audiences, according to the Fall 2000 Radio’s All Dimension Audience Research, or RADAR report.
RADAR reports that radio has a reach of up to 75 percent among those who watch TV the least.
This is attractive demographic, said RADAR in its fall report, and network radio can add significant value to multimedia campaigns. According to the report, network radio reaches 87 percent of professionals and managers in households that earn $50,000 or more
RADAR also reports that radio reaches 96 percent of U.S. consumers – more than 217 million people – during an average week.