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Radio 2020: HD Radio Alliance Is Part of New NAB Marketing Campaign to ‘Reposition Radio’

David Rehr is looking 13 years into the future.

David Rehr is looking 13 years into the future.

The NAB president and CEO announced a marketing campaign to “reposition radio for a vibrant and successful future.” The campaign is called the “Radio 2020” initiative; Rehr announced it in his keynote address at The NAB Radio Show in Charlotte, N.C.

Participating with NAB are the HD Digital Radio Alliance and the RAB. He said the three groups did research that included interviewing radio “stakeholders,” focus group sessions and telephone research.

The NAB head said listeners continue to value radio’s accessibility, portability and diversity. “It’s the one medium where everyone can freely and easily connect to a diverse world of entertainment and information, anywhere and everywhere,” he said.

The new campaign will include marketing outreach through radio and print ads locally and nationally.