Radio Ad Growth: Cautiously Optimistic - Radio World

Radio Ad Growth: Cautiously Optimistic

Radio Ad Growth: Cautiously Optimistic
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Radio appears to be showing positive jumps in advertising growth. According to a Robert Coen presentation on advertising expenditures, spot radio has seen a 1% increase in national advertising growth. The outlook for 2002 overall is for modest but positive growth in national advertising. Radio shows a 6% jump over 2001 numbers in advertising budgets of national marketers.

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