Radio appears to be showing positive jumps in advertising growth. According to a Robert Coen presentation on advertising expenditures, spot radio has seen a 1% increase in national advertising growth. The outlook for 2002 overall is for modest but positive growth in national advertising. Radio shows a 6% jump over 2001 numbers in advertising budgets of national marketers.
Business and Law
TechSurvey Says Christian and Public Radio Still Leading Radio Recommenders
Also, most 40% of survey respondents take part in daily or weekly online meetings
Programming and Sales
Survey Says Full Speed Ahead for Mobile Devices and Apps
Gen Z listeners may be harsher critics of their home station’s app