Radio Ad Revenue Off in November - Radio World

Radio Ad Revenue Off in November

Radio Ad Revenue Off in November
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Radio continues to give its managers a roller-coaster ride on the sales side.
In November, ad revenue was off 4% from the same period a year earlier. The local portion dropped 4%, while national sales fell 6%.
For the year of '03 through November, revenue was up 1% overall; local was flat and national revenue increased by 6% in that period.

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