Radio Ads Tanked in September

RAB confirms radio took it on the chin in terms of ad revenue in September due to the terrorist attacks.
Local advertising figures were off 12% for September, while national revenues fell 23% when compared to the same month a year ago.
Q3 results saw a 4% drop in local figures, while national numbers were off 17%. The combined total for the 3rd Quarter fell 8% from 3rd quarter, 2000.
“While the Radio industry suffered in September from a very unclear total advertising environment, it should be noted with pride that during this period it stood tall in adding to the information needs of the entire nation and served its communities and listeners well,” stated RAB President/CEO Gary Fries.