‘Radio Amnesty’ Effort Seeks Analog Gear - Radio World

‘Radio Amnesty’ Effort Seeks Analog Gear

British plan to push DAB uptake gives consumers a month to turn in old radio sets
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From 22 May to 26 June, British consumers can bring their old analog portable radios to a participating retailer and get a new, DAB-capable receiver at a discounted price. Dubbed “Radio Amnesty,” the program is sponsored by lobby group Digital Radio UK, independent retailers and several large retail chains. A list of participating retailers is at the Get Digital Radio website.

The effort is supported by both commercial broadcasters and the BBC, and it is being promoted with radio commercials featuring Stephen Fry, Noddy Holder and Gaby Roslin, among other personalities. The advertising campaign is timed to coincide with coverage of the World Cup, Wimbledon and the Glastonbury Festival.

The analog radios gathered during the campaign will be recycled or reconditioned and donated to the Children’s Radio Foundation in Southern Africa.

Discounts on DAB receivers under the scrappage scheme are expected to be at least 10 percent, depending upon the retailer and model being purchased.

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