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Radio Apps Make the McPaper

USA Today notes the trend in broadcasters' use of software applications

Radio came in for some national news coverage this week that was more upbeat than has been typical of late.

Specifically, it enjoyed some nice editorial coverage for its use of apps, by USA Today.

“Those high-powered smartphones that can access the Web from virtually anywhere may be the best thing that’s happened in years to one of the oldest and most beleaguered of traditional media: radio,” reported the newspaper.

“Local stations are racing to create software applications — called apps — and appealing talk and music programming to help them reach the burgeoning number of consumers who see their iPhones, BlackBerrys and Droids as portable entertainment devices.”

The story includes comments from Clear Channel’s Evan Harrison, CBS’ David Goodman and Pandora’s Tim Westergren says.

Read it here.

Radio Submits Its Applications” (July 2009)