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Radio Broadcasters Document Their Public Service

NAB’s Licensed to Serve outlines efforts

The October issue of the NAB’s newsletter Licensed to Serve has arrived in the In Box. It documents the public service and community involvement of broadcasters across the country.

Children’s health seems to have been an important topic recently. CBS stations KFRG(FM) in San Bernardino, Calif. and KXFG(FM) in Sun City, Calif. raised some $300,000 in the 11th annual K-Froggers for Kids Radiothon. It benefits the Loma Linda University Children’s Hospital in Riverside, Calif.

Another CBS station, WOGL(FM) in Philadelphia, raised $650,000 in its two-day 11th annual WOGL-FM Loves Our Kids Radiothon. The beneficiary is the Children’s Hospital of Philadelphia.

Many stations of the Davidson Media Group were involved in the Promesa y Esperanza campaign with St. Judes Children’s Hospital. Teaming with several independent stations, they raised over $450,000 from listeners in Boston, Charlotte, N.C., Kansas City, Minneapolis, Philadelphia and Providence, R.I.

In Milwaukee, WLDB(FM) hosted the fourth annual Jane & CV Call to Care Radiothon. The beneficiary is a local nonprofit, After Breast Cancer Diagnosis. In Philadelphia, WMGK(FM) teamed up with the local Red Cross for the second annual 102.9 MGK Rock and Roll Up Your Sleeve Blood Drive at the Philadelphia Flyers SkateZone skating rink.

Also in Philadelphia, CBS Radio’s WIP(AM/FM) held its 12th annual Eagles Radiothon. The beneficiaries Eagles Youth Partnership and City Year received more than $220,000.

As anyone who has ever been involved in such charity events knows, these events are greatly helped by the participation of local businesses and broadcasters are helping there as well.

Cumulus Media’s Dallas cluster recently hosted a job fair, Putting Texans Back to Work. Cumulus Media syndicated show host Geraldo Rivera was on hand. Over 5,000 people attended along with 125 North Texas company recruiters.

In Pittsburgh, KDKA(AM) held its third Western Pennsylvania Marcellus Shale Expo and Town Hall Meeting, a combination shale energy business promotion and discussion. Besides energy business representatives, state house politicians and a representative from the governor’s office also attended.

Down in Southwest Florida, at Beasley Broadcast’s WXKB(FM), Fort Myers, the Big Mama & the Wild Bunch morning show received a Key to the City from Mayor John Sorey for community involvement. Cited was raising money for the American Cancer Society and the local Little League along with collecting supplies for local schools and clothes for children in the Abuse Council Treatment Center.

>And finally, taking matters into their own hands, the Tennessee Association of Broadcasters and the National Association of Program Television Executives held a Student Career Workshop, Job Fair and Station on the campus of Tennessee State University in Nashville, Tenn. Recruiters from 15 broadcast groups were involved.