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Radio Companies Form HD Digital Radio Alliance

Radio Companies Form HD Digital Radio Alliance

Eight top U.S. radio companies this morning announced a strategic alliance to coordinate the rollout of HD Radio. The effort includes the coordination of formats on new multicast channels, as well as working to secure digital automotive receiver designs and lower the price points of digital receivers.
The effort will be headed by a former VP of Clear Channel, Peter Ferrara; he had been in charge of special projects for Clear Channel.
The joint effort includes marketing of HD Radio in partnership with receiver makers and retailers.
“Member companies will devote air time and dollars to promote HD Radio and the new multicast channel,” according to the statement. The group is named the HD Digital Radio alliance and is open to other U.S.-based radio companies.
The group expects to announce its first market-specific HD programming lineup early in the new year, including launch dates, specifics on specialized multicast signals and a nationwide marketing campaign.