BIA Financial Network predicts gross radio ad revenues of just over $18.5 billion for the year 2000 – a 16 percent increase from 1999. BIA is surveying radio executives to confirm its early projections. Surveys were mailed to more than 6,100 GMs and 3,600 owners of nearly 11 thousand stations last month. Forms are due Monday.
Radio Could Gross $18.5 Billion
Radio Could Gross $18.5 Billion
