Radio Disney Branching Into New Direction

It’s a new effort with a family focus. Radio Disney is out with a challenge for families across the country.
The company is looking to lasso 1 million people to sign the Radio Disney Family Pledge as a part of the Radio Disney Project Family Initiative. The effort includes family-themed programming and events.The Radio Disney Family Pledge reads: “Because my family matters, I promise to spend at least one hour each week with my family participating in fun things that draw us together and celebrate what makes us unique.”
“We realize that in today’s world, family members are searching for meaningful ways to connect with one another,” stated Jean-Paul Colaco, Radio Disney president and GM.
The initiative runs July 1 to Sept. 15. Radio Disney local affiliates will set up a pledge drives to inspire communities to get involved.